Illumina rebrand efforts: Iconography library

These icons serve as the foundational elements of an expansive library designed for both digital and print marketing collateral, promising versatility and consistency across all brand communications.

The set of icons were built using a baseline grid to help consistency in size and scale. The workflow is an example of one way these icons were being utilized for marketing materials.

These icons were meticulously crafted using a baseline grid to ensure uniformity in size and scale, reflecting a commitment to precision from the outset.

Embarking on this endeavor, I established a streamlined workflow that exemplifies how these icons seamlessly integrate into various marketing materials, showcasing their adaptability and versatility.

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Logo design