Instrument packaging
I spearheaded the development process of customer-facing product packaging, steering it from inception to fruition for the launch of Illumina's smallest sequencer.
The Objective
This groundbreaking sequencer represented a new era in technology: compact, cost-effective, and exceptionally fast in data processing. Consequently, the challenge lay in crafting packaging that diverged from our conventional approach.
Traditionally, our products were housed in standard brown corrugated boxes adorned with markings and labels surrounding the product name and logos. However, for this innovative launch, we opted for a more upscale approach. We designed a luxurious box featuring only essential information, enhanced with a soft-touch coating, adorned with foil accents for logos and product names, and engineered for effortless user access—a true testament to our commitment to quality and user experience.
I generated renders depicting the final product's appearance, providing a visual walkthrough for the Creative Director and Product Managers. This immersive experience detailed every aspect of the packaging, from its exterior to its interior, ensuring a comprehensive understanding of the envisioned outcome.
Render of exterior artwork.
Render of interior artwork.
With approval secured, we swiftly initiated the production process.
Exterior Artwork: Above are the package dielines featuring custom soft coat areas highlighted in green and foil stamp sections marked in magenta.
Interior Artwork: Presented above are the package dielines showcasing a custom print inside the top flap. This warm welcome greets users with the message, 'Meet your new lab partner,' accompanied by an inviting product image.
