Tradeshow experience
I orchestrated a results-driven trade show experience designed to highlight the new Illumina brand for our esteemed clientele. This was achieved through the creation of an intimate conference lounge and a luxurious VIP hotel suite.
The Conceptualization of the Conference Lounge
My aim in designing the lounge was to foster an atmosphere of openness, collaboration, and exclusivity. We achieved this through the strategic selection of adaptable furniture, the integration of a sizable monitor to maintain audience engagement, and the incorporation of subtle brand elements.
The visuals presented above depict an inspiration board meticulously crafted to convey the envisioned ambiance and aesthetic of the lounge experience.
The Lounge Entrance
At the entrance to the lounge, guests were greeted by a prominent monitor displaying the schedule, live footage from within the lounge, and real-time social interactions, ensuring seamless engagement and connectivity.
Inside the Lounge
The implementation of an open, collaborative, and exclusive ambiance proved to be a resounding success, eliciting enthusiastic feedback from attendees throughout the duration of the show.
The Conceptualization of the VIP Hotel Suite
Our objective for the VIP hotel suite was to seamlessly extend the lounge experience, immersing guests in the Illumina brand from floor to ceiling. Given that this space hosted conversations with Illumina's top-tier customers, it was imperative to curate an environment that fostered a connected experience.
The image above represents a composite vision I developed to articulate the envisioned aesthetic and atmosphere of the VIP hotel suite.
These additional brand expressions served to bridge the ambiance between the conference lounge and the VIP hotel suite, ensuring a cohesive and interconnected experience across both spaces.
