Digital awareness campaign
Championed the development of a groundbreaking marketing campaign aimed at showcasing the new brand, concurrently raising awareness about a particular form of lung cancer.
Global landing page
The landing page served as the cornerstone of our digital awareness campaign, strategically designed to elevate the new brand while enlightening visitors about Non-Small Cell Lung Cancer (NSCLC) and a groundbreaking therapy poised to significantly benefit high-risk patients.
Digital and printed infographic
The infographic served as a swift and effective tool to educate our audience about the innovative new therapy.
Digital advertising
All web banners and social media ads were strategically directed towards driving traffic to the landing page.
User journey
Social media ads, along with on-site and off-site web banners, served as pathways guiding users to the landing page. Additionally, visitors seeking further information could access the infographic, webinar registration page, and a comprehensive guide, all contributing to lead generation efforts for Illumina.
While developing the landing page prototype, I encountered the challenge of optimizing the graphic for mobile devices while ensuring scientific accuracy remained intact.
Original graphic
Optimized graphic
Mobile friendly version